When we talk about equality, we're thinking about freedom. This is why children will be free to color and draw on their t-shirts. With Omy ultrawashable felt tip pens there is no limit to creativity, the fun can start after each wash!
an environmentally friendly et ethical brand
Offering gender-neutral clothing is a sustainable approach, once gender codes (girl/boy) are also a marketing strategy: the impossibility of transmitting clothes between children of different sexes.
As you must know, fashion is the second most polluting industry, just behind the oil's one (grrr). That's why organic cotton has always been obvious.
Beyond the environment's issues, fashion also raises importants ethical questions. We cannot talk about gender equality and think that textiles are produced by exploited employees.
Some Unune t-shirts came from Asia. From a supplier committed to a responsible approach. The factories in Bangladesh are closely monitored and meet serious ethical criteria established by the most important European labels .
Small details, big difference
The good news: since a few months, I have been working to be able to offer 100% Made in France t-shirts. It's not easy, but it is progressing!
If mostly textiles stills coming from Asia, screen printing is made in France, more precisely in Montpellier. And the studio is also committed to a sustainable approach, in particular through the initiative 1% for the planet .
The little monsters-labels that you find on the t-shirts are also Made in France. These little things could not exists without a French factory located in Lambesc, in the Bouches-du-Rhône.
For the felt tip pens, you don't need to go too far. Omy is a Parisian brand that makes us dream of coloring in XXL. Ultra washable felt tip are designed in France and made in Italy.
Fun and anti-waste packaging
Because every detail is important and the packaging waste drives me crazy!
Made in Oeko-tex cotton (ecological label guaranteeing the absence of substances harmful to health, skin and the environment) and printed in France, the small tote bags would not stand the shipping struggles. For now, the solution is to send the products in a reusable cardboard box .
To complete the efforts, instead of a simple paper label that quickly ends up in the trash, children can have fun with a nice paper casserole. A little nod to the country, the paper casserole is attached by a ribbon directly from Brazil. Once hung on the little arms it turns into a pretty lucky charm!